Case study Del Montes vision

Case study Del Montes vision Brand Del Monte is a 118 year old brand which is synonymous with quality and taste. The brand  originated in the US and is now available all across the globe. Del Monte has branded processed food and beverage products. The Del Monte range include Fruit drinks, Ketchup Sauces, Packaged Fruits and the Italian Range consisting of Pasta, Olive Oil and Olives/Jalapenos and a Culinary range which is aimed at HORECA, Foodservices and QSR industries. Bharti Del Monte Joint Venture Del Monte came to India in 2007 courtesy a joint venture company known a FieldFresh Foods Pvt between Bharti Enterprises and Del Monte Pacific. It sells fresh and processed fruits and vegetables in the domestic as well as international markets, including Europe and the Middle East. Bharti enterprise has interests in telecom, agri business, financial services, retail and manufacturing businesses in India. Del Monte Pacific Ltd, headquartered in Manila, Philippines, is a company engaged in the production, marketing, and distribution of Del Monte products in the select Asian markets. Del Monte has following product lines in India: Sauces, Juices, Italian cuisine and Packaged fruit. The market size of these products approximately Rs 4000 crore and it will grow at 20% per annum and faces competition from players like Nestle, Hindustan Unilever, Dabur, Parle Agro, Pepsi, ITC, Heinz in India. The company has invested Rs 300 crore in a food processing plant at Hosur in Tamil Nadu and in research on fruit and vegetables which will be operational by 2011. It is now selling products in 25 cities in India. Product Lines in India Ketchups and Sauces Del Monte has launched following four variants in this product line in India and they are : Del Monte Tomato Ketchup: Is made from quality tomato paste and secret blend of spices natural fragrant oils. Del Monte Zingo: Is made from of Red chillies, Red Bell Pepper, Garlic and Ginger. It offers sweet and spicy eastern taste to the consumers. Del Monte Twango: Del Monte TWANGO is a tangy and fruity sauce specially aimed at the younger audiences, and brings a twist to the tomato taste with a splash of the goodness Del Monte Tomato Chilli Sauce: Del Monte Tomato Chilli Sauce is made from tomato paste and hint of red chillies it has a pungent and tangy taste. Packaged Fruit Corn Del Monte has launched Pineapple Tidbits, Pineapple slices, Peach halves, Prunes and Fruit Cocktails in India. Italian Range Del Monte has launched Olives, Pasta and Extra Virgin Oil in India. These product lines popularly used by Restaurants, Caterers and consumers are also using these products at home. Fruit Drinks Del Monte has launched 5 variants under the Fruit drinks in 240 ml cans and dispensers. Percentage Share of Different Product Lines The graph given below gives the current percentage share of different product lines in India: Chapter 5: Current Marketing Strategy Chapter Highlights: Target Market Positioning Product Strategy Distribution Strategy Pricing Strategy Promotional Strategy CURRENT MARKETING STRATEGY Target Market: The Indian youth segment residing in Indian cities age 16-25 is Del Montes primary target market. Positioning: Del Monte Fruit Drinks current positioning is delivering Refreshment, convenience and nutritional value to the youth. Product Strategy Del Monte Fruit Drinks have 5 flavours: Pineapple Fruit Drink (with real fruit pulp) Four Seasons Fruit Drink (a delightful mix of guava, pineapple and mango) Pineapple-Orange Fruit Drink Green Apple Fruit Drink Orange Fruit Drink Product Benefits: Del Monte fruit drinks are naturally fat and cholesterol free, they are rich in antioxidants, they are a good source of Vitamin C and Vitamin B1 and do not have any artificial preservatives. Packaging: Del Monte Fruit Drink is selling its juices in aluminium cans of 240 ml and so it possible to have a shelf life of 24 months. Del Monte Fruit Drink has setup dispensers which can dispense 20 cups a minute. Distribution Strategy COMPANY WAREHOUSE DISTRIBUTOR GENERAL TRADE RETAILERS/ WHOLESALERS MODERN TRADE RETAILERS END USER HOTELS RESTAURANTS CATERING B2B MARKET B2C MARKET Del Monte products are sold in B2C and B2B markets: B2B market In the Business to Business Market Del Monte fruit drink cans along with other Del Monte products are sold to and used over 2200 institutions in the HORECA: Hotels/Restaurants/ Catering(Airlines) segments. Restaurants like: Coffee Day Xpress, Dominos, Subway and Barista, and low cost airlines like: Jet Lite, Jet Connect and Indigo. Del Monte has over 70 persons they help the distributors to sell to institutions. B2C Market Del Monte operates in B2C market and these products are available in 25 cities including major cities like Delhi/NCR, Mumbai, Bangalore, Chennai, Hyderabad, Pune and Kolkata. The company has Distributors and Retailers (Modern Trade and General Trade) as its Channel partners. Del Monte has also setup vending machines and dispensers in institutions and tourist spots to reach the end users more effectively. Distributors The company appoints distributors who supply Del Montes product lines (Ketchups Sauces, Italian Range, Fruit Drinks Packaged Fruit Corn) to general trade outlets and to some modern trade outlets in the major cities. Each distributor has approximately 200 -600 retailers under him and the average monthly sales for each distributor is between Rs 250000- Rs 1500000. Del Monte offers a margin of 7% to its distributors. General Trade Retailers/Wholesalers Del Monte supplies products to 30,000 retailers in 25 cities. It supplies to major General Trade Retailers or the Kirana Shops (neighbourhood grocery stores)/Wholesalers in these cities. These retailers/wholesalers get their supply from distributors who take orders on a fortnightly/weekly basis. These shops have an average purchase ticket of Rs 30,000 per month. Modern Trade Retailers Del Monte is supplying its supermarkets, convenient stores (In and Out store at IOCL Petrol pumps) and speciality food stores (Eg: Le Marche) and the company is selling to them directly through its sales force and some of the modern trade outlets are also supplied through distributors. These are organisations purchase their products weekly and their average purchase ticket vary between Rs 20,000 to Rs 2000000. Distribution Penetration Pricing Strategy Del Monte Fruit Drinks are available in 240 ml cans for Rs. 25. The Del Monte fruit drink offered through dispensers is available in 200 ml cups for Rs 20. Promotion Strategy Del Monte has relied on in store promotions for its Fruit Drinks i.e. price discounts, buy one get one offers and promotional material such as posters displays to promote Fruit Drinks in retail outlets. Del Monte launched Legend Brigade to popularise the range of Del Monte fruit drinks in pineapple, four seasons, pineapple-orange and the newly-launched green apple and orange flavours. This activation will travel to metros and mini-metros where the winner will receive a custom-made bike worth Rs 200,000. Del Monte has also launched an online biker game is on at its micro site, www.worldfoody.com to promote thrill of biking.

Proportion of Work Demands and Level of Education

School plays an important role in our life. Many of us will spend more than fifteen years at school in order to get the qualifications that are required to work in a specific field. Of course, those years are broken down into several levels, some of them being more liked than others. Two important steps that we go through are high school and college. Even though some people would think they are almost similar, yet there are significant differences between them. The cost of high school education is not the same as the cost of college education. Also, some differences apply from an academic point of view. Typically, the social environment also differs from high school to college, a fact that can be related to the question of freedom versus responsibility. It is true to say that college is more expensive than high school. Of course, it provides a higher level of education, but by having so high fees it does not give a chance to them coming from a family with a low income. Also, at college you have to buy your own books whereas in high school you borrow them from the school for a year. As they do for high schools, the government should pay for the books and then borrow them to students, as they do in high schools. Paying for the education you get is expensive, but many people have to pay even more. Many cities do not have colleges, so students who want to get a higher education have to move away to another city where they will be provided the education they need. This often involves paying for an apartment and for food, and sometimes for the bus , which is not, unlike high school, free. As you can see, college is a lot more expensive than high school. However, the cost is not the only think to consider when comparing high school and college, the relation between teachers and students are also different. At high school, they see their students lower than them., not as equals. To tell the truth, it is very hard for high school students to become friends with them because of the fact that they are seen as simple students who have nothing to learn to their teachers. However, at college, it is easy to have a friendly relation with a teacher because their students as equals. As college provides a higher level of education, the amount of work you have to do at home is a lot greater. At high school, where we get a more general education the time spent home doing homework is a lot smaller. This does not mean that you do not work at high school but it does mean that it is easier in that sense. Moreover, a big advantage of college, from an academic point of view, is that you have more choices. You can choose a lot of subjects related or not to your field of studies whereas at high school you cannot. There are also some differences between the social environment of students at high school and students at college. Since college students have more work to do at home, they have a limited freedom out of school and this makes it harder for them to see their friends during the week. However, at high school they have known their friends for a while whereas at college they often have to make new friends, because many of theirs have moved away to another city. This can be really hard for some people, but for other people this is a good opportunity to meet a lot of new people, which means a lot of new experiences to benefit of. Before concluding, it would be important to mention that often college students have a whole new set of responsibilities to deal with. Since many moves away from home, they have to live in an apartment, pay their bills, buy their own food, make their own meals, clean up their apartment themselves, etc. For most of them, this is something new and they have to learn how to deal with it and this normally takes a while. Compared to them, high school students have almost nothing to care about except for school, because they live at home with their parents, who do most of those things for them. It is obvious from what has been said that college and high school both have their advantages and their inconveniences. Attending the former is more expensive than attending the latter. Then, at college, you are considered to be more like adults whereas at high school you are looked upon as simple students of a lower class. Also, high school students do have fewer homework and more free times, but at school they are not really free in many ways. Finally, attending college engages being a lot responsible, because you have a lot of things to care about. As you can see they differ a lot but have at least two things in common: they are both there to give students a good education and they both represent many years they will never forget.

Essay about We Must Educate the Children of Illegal...

Immigration laws have been a subject of debate throughout American history, especially in states such as California and Texas, where immigrant populations are high. Recently, some citizens have been questioning whether we should continue to educate the children of illegal immigrants. While this issue is steeped in emotional controversy, we must not allow disruptive us against them rhetoric to cloud our thinking. Yes, educating undocumented immigrants costs us, but not educating them would cost us much more. Those who propose barring the children of illegal immigrants from our schools have understandable worries. They worry that their state taxes will rise as undocumented children crowd their school systems. They worry about the crowding†¦show more content†¦So far, attempts to bar undocumented children from public schools have failed. In the 1982 case of Plyler v. Doe, the Supreme Court ruled on the issue. In a 5-4 decision, it overturned a Texas law that allowed schools to deny education to illegal immigrants. Martha McCarthy reports that Texas had justified its law as a means of preserving financial resources, protecting the state from an influx of illegal immigrants, and maintaining high quality education for resident children (128). The Court considered these issues but concluded that in the long run the costs of educating immigrant children would pale in comparison to the costs--both to the children and to society--of not educating them. It isnt hard to figure out what the costs of not educating these children would be. The costs to innocent children are obvious: loss of the opportunity to learn English, to understand American culture and history, to socialize with other children in a structured environment, and to grow up to be successful, responsible adults. The costs to society as a whole are fairly obvious as well. That is why we work so hard to promote literacy and prevent students from dropping out of school. An uneducated populace is danger ous to the fabric of society, contributing to social problems such as vandalism and crime, an underground economy,Show MoreRelated We Must Educate the Children of Illegal Immigrants Essay712 Words   |  3 Pages Immigration laws have been a subject of debate throughout American history, especially in states such as California and Texas, where immigrant populations are high. Recently, some citizens have been questioning whether we should continue to educate the children of illegal immigrants. While this issue is steeped in emotional controversy, we must not allow divisive us against them rhetoric to cloud our thinking. Yes, educating undocumented immigrants costs us, but not educating them would costRead MorePersuasive Speech On Immigration1033 Words   |  5 Pages Persuasive Speech Title: Should states be required to educate the children of illegal immigrants? 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They came for the opportunity to build a better life for their families and they would not seek nor would they accept a handout. The drive and attitude of immigrants who came to America during the nineteen twenties through the nineteen sixties built strong work ethics that created our now famous American melting pot. But for the past thirty years a runaway welfare state has poisoned our good

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The Principles Of The Competing Values Framework - 1457 Words

The purpose of the Competing Values Framework is to facilitate the process of managers gaining a better understanding of the various managerial roles and how they can be applied more effectively in an environment of competing tensions. Each role is distinct and seemingly contradictory, but must be intertwined in order for a manager to achieve optimal efficiency; ultimately becoming a master manager. Master managers are expected to â€Å"possess the ability to play multiple, even competing roles in a highly integrated and complementary way† (Hart Quinn, 1993). This â€Å"behavioral complexity-the ability to deal with the competing demands through the mastery of seemingly contradictory or paradoxical roles differentiates the high performing managers from their counterparts (Hart Quinn, 1993). Upon completing the CVF survey, I discovered that as a manager my strengths lay most of the roles except that of an innovator. The innovator role requires a manager to think creatively and promote change, an area that I struggle with the most. Innovation has always been my weakness as I have been content and comfortable with following the road that has been paved for me. It is evident that I lack certain traits that are associated with being an innovator, such as openness to new ideas. Unfortunately, such a character flaw can be disastrous as contention and comfortability do not create an effective managerial figure. Change occurs regardless of personal desires, therefore the only solution isShow MoreRelatedEthical Values in Social Work Essay example1381 Words   |  6 PagesSocial work values and ethical dilemmas What are values, ethics, ethical dilemmas and a code of ethics? Values relate to principles and attitudes that provide direction to everyday living. Values also refer to beliefs or standards considered desirable by a culture, group or individual (AASW). 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So an ethicalRead MoreThe Ethics Of Public Health Essay1123 Words   |  5 Pageslegal and regulatory standards.† – American Public Health Association adopted a code of ethics developed by the Public Health Leadership Society. †¢ APHA’s code of Ethics identifies: o Values and beliefs that are key assumptions underlying a public health perspective of health, community, and bases for action o Principles of the ethical practice of public health based on these explicit assumptions †¢ Even under normal circumstances public healthcare professionals continually encounter ethical issues andRead MoreHofstede s Five Dimensions Of Culture Essay1743 Words   |  7 Pagescultures, people value competitiveness, assertiveness, ambition, and the accumulation of wealth and material possessions whereas in ‘feminine’ cultures, people value relationships and quality of life.(G. Hofstede 1980) Weak vs. strong uncertainty avoidance (UA) – Need for structure. 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Value Innovation: Offering greater value to customers by reducing factors the industry competes on, and raising and offering unoffered factors, those the customer values more. Main Propositions Most of the times, businesses compete with each other on existing

How powerful is The Bell Jar as a feminist text Free Essays

The Bell Jar is an attempt by Sylvia Plath to write about growing up as a woman, in America during the forties and fifties. It was first published in January 1963, before the fights for equal rights were debated in the late sixties and seventies. This was one of only a few novels, at its time, in which the main character and narrator was a woman. We will write a custom essay sample on How powerful is The Bell Jar as a feminist text? or any similar topic only for you Order Now The novel may also show Esther’s search for her identity, she thinks she knows what she wants but she becomes more and more uncertain as the novel unfolds. The struggle for women in those days is something which would we could not possibly understand. A lady could not even get a loan from the bank without her husband or father co-signing it. Unmarried women were denied birth control, and girls should not attend college. If they did it was expected that they were looking for a husband. The other girls in Esther’s dormitory in college told her she was wasting her â€Å"golden college years†. Throughout the book, there are many possible role models for Esther, not all of who have a positive influence on her. Jay Cee is an experienced, successful editor at the magazine where Esther has won an internship. Plath writes of Jay Cee as being somewhat masculine. This may have been because at the time only men were successful so she felt for a woman to be successful she had to be manly. However Esther starts to aim some of her anger towards Jay Cee – â€Å"Jay Cee wanted to teach me something, all the old ladies I ever know wanted to teach me something, but I suddenly didn’t think they had anything to teach me. † Esther dreamt of becoming a poet, but even her mother did not believe in her ambition. Her mother felt the only way she would succeed was if she learnt shorthand, as the highest position she would ever get was to be a secretary. Mrs. Greenwood never listened to what Esther had to say nor did she respond to her in any meaningful way. Mrs Greenwood felt that she was the perfect mother and the only way to show that was by bringing up the perfect set of children. The children’s role was to behave well to reflect their mother’s goodness. So when Esther refused to have shock treatments, Mrs. Greenwood said, â€Å"I knew my baby wasn’t like that, I knew you’d decide to be alright again. † A lot of Esther’s anger is aimed towards her mother and may even be the root of her illness. Mrs. Greenwood is everything that Esther doesn’t want to be, which is the reason she hates to conform. She feels that if she starts doing what â€Å"normal ladies† do she will end up like her mother. Esther even went as far as talking off her own mother’s death. When they both slept in the same room, Esther says, † The piggish noise irritated me, and for a while it seemed to me that the only way to stop it would be to take the column of skin and sinew from which it rose and twist it to silence between my hands. † After writing the book, Sylvia Plath told her brother that she wanted the novel to be published under a pseudonym. In those days, or even today, death wishes were not exactly the things to satisfy parental dreams. Buddy Willard is first seen, in the text, as a typical American male. Mrs. Greenwood says of him â€Å"he’s so athletic and so handsome and so intelligent†¦ kind of person a girl should stay clean for. † Before Esther gets to know him she thinks he’s wonderful, but as they get better acquainted her attitude towards him changes. Buddy Willard is a prime example of a cocksure male. He thinks men rule the world while women should just do what they’re told. This does not help Esther when she is trying to find her role within society to feel accepted. Buddy Willard is shallow and does absolutely nothing to make Esther feel good about herself. He’s insensitive and clumsy in his dealings with Esther. He refers to her poetry as dust; thereby dismissing the one thing that she believes has great value, through arrogance. The motive for her hatred for all the men in the novel except for one may stem from the fact that Sylvia Plath’s husband left her in 1962 and she wrote â€Å"The Bell Jar† a year after. However her poem â€Å"Daddy†, which she wrote in the very same year was a lot harsher towards her father and was more of a gut response. Another thing that deeply annoyed Esther was the double standard for men and women. If a man slept with a woman without loving her it was perfectly acceptable, yet if a woman slept with a man whom she didn’t love then she could be labelled a whore. There are proper codes of behaviour, particularly sexual ones for women and Mrs. Greenwood makes sure Esther knows of those by sending her a pamphlet about these codes. However Buddy is not expected to adhere to the same set of rules, so when Esther finds out he slept with a waitress, she shouldn’t be hurt because it didn’t mean anything! It is one of Esther’s desires to be sexually liberal, along with being a poet or a successful writer. How to cite How powerful is The Bell Jar as a feminist text?, Papers

Human Anatomy and Physiology System †Free Samples to Students

Question: Discuss about the Human Anatomy and Physiology System. Answer: Introduction: Plasma Membrane (or Cell Membrane) is the boundary that differentiate cells inner contents and its outer environments. Each cell of a multicellular organism contain certain amount of molecules or components inside them, therefore cellular membrane helps to maintain this amount by maintaining the balance between intracellular fluids and extra cellular fluids (Jenkins Tortora, 2013). The plasma is a unique and permeable structure that makes its appearance important at the boundary of each cell and enhances its activity in cellular functions such as exchange of gaseous materials and exchange of ions. The structure of the plasma membrane is known as the fluid mosaic model and according to this model the plasma membrane is a double layered lipid structure that have dispersed protein molecules through the structure. As the protein molecules are constantly changing and forms a mosaic structure within the membrane, this model is known as the fluid mosaic model (Stables Rankin, 2011). The components of this fluid mosaic structure are of two types, membrane lipids and membrane proteins. The lipid layer forms the basic structure of the membrane and within this structure, phospholipids (majorly), glycolipids, cholesterols and lipid rafts. The phospholipids are composed of a hydrophilic head and two hydrophobic tails, which is made up of fatty acid chains. This lipid layer forms a double layer so that each water loving side that is intracellular environment and extracellular environment can be connected (Stables Rankin, 2011). The benefit of this hydrophilic and hydrophobic combination is that despite of a fluid structure that moves constantly, the flip-flop action is prevented (Marieb Hoehn, 2016). Further the membrane proteins are inserted within the membrane structure and called transmembrane proteins and these proteins also contain hydrophilic and hydrophobic region and these proteins are divided in two sections. These sections are integral protein and peripheral proteins. These proteins forms channels and sections through which transportation of intracellular and extracellular liquids occur. Further, some proteins work as hormonal receptors for signal transduction process (Stables Rankin, 2011). The role of plasma membrane in oxygen transportation is highly effective and due to the semipermeable nature of plasma membrane the cell can transport oxygen and carbon di oxide across the cellular membrane ()Marieb Hoehn, 2016). This transportation occurs due to the concepts of diffusion, according to which, molecules moves from high concentration to low concentration, if divided by a semipermeable membrane. When the human body absorbs oxygen, the concentration of carbon di oxide is higher within the cell and low in the extracellular matrix, therefore the movement of CO2 from intracellular environment to extracellular environment occurs. Consequently, the concentration of oxygen increases outside the cell that helps to diffuse the oxygen into intracellular environment. Similarly, plasma membranes play viral role in exchange of ions across the cellular environment. The plasma membrane consists of a sodium potassium exchange pump that helps to pump sodium and potassium ions inside or outside the cell. In this case, despite of higher concentration of sodium ions outside the cell, the membrane does not allow transportation of these ions to pass through the membrane. Therefore, Sodium potassium pumps helps to diffuse these ions across the membrane (Marieb Hoehn, 2016). References Jenkins, G., Tortora, G. (2013).Anatomy and physiology, 3rd edn, pp. 12-87, Hoboken, NJ: John Wiley Sons. Marieb, E. N., Hoehn, K. (2016).10th Edn, pp, 34-78, Human anatomy physiology. Pearson Education. Stables, D., Rankin, J. (2011).Physiology in childbearing [electronic resource](3rd ed.), pp. 12-145,. Edinburgh: Baillie?re Tindall/Elsevier.