Case study Del Montes vision

Case study Del Montes vision Brand Del Monte is a 118 year old brand which is synonymous with quality and taste. The brand  originated in the US and is now available all across the globe. Del Monte has branded processed food and beverage products. The Del Monte range include Fruit drinks, Ketchup Sauces, Packaged Fruits and the Italian Range consisting of Pasta, Olive Oil and Olives/Jalapenos and a Culinary range which is aimed at HORECA, Foodservices and QSR industries. Bharti Del Monte Joint Venture Del Monte came to India in 2007 courtesy a joint venture company known a FieldFresh Foods Pvt between Bharti Enterprises and Del Monte Pacific. It sells fresh and processed fruits and vegetables in the domestic as well as international markets, including Europe and the Middle East. Bharti enterprise has interests in telecom, agri business, financial services, retail and manufacturing businesses in India. Del Monte Pacific Ltd, headquartered in Manila, Philippines, is a company engaged in the production, marketing, and distribution of Del Monte products in the select Asian markets. Del Monte has following product lines in India: Sauces, Juices, Italian cuisine and Packaged fruit. The market size of these products approximately Rs 4000 crore and it will grow at 20% per annum and faces competition from players like Nestle, Hindustan Unilever, Dabur, Parle Agro, Pepsi, ITC, Heinz in India. The company has invested Rs 300 crore in a food processing plant at Hosur in Tamil Nadu and in research on fruit and vegetables which will be operational by 2011. It is now selling products in 25 cities in India. Product Lines in India Ketchups and Sauces Del Monte has launched following four variants in this product line in India and they are : Del Monte Tomato Ketchup: Is made from quality tomato paste and secret blend of spices natural fragrant oils. Del Monte Zingo: Is made from of Red chillies, Red Bell Pepper, Garlic and Ginger. It offers sweet and spicy eastern taste to the consumers. Del Monte Twango: Del Monte TWANGO is a tangy and fruity sauce specially aimed at the younger audiences, and brings a twist to the tomato taste with a splash of the goodness Del Monte Tomato Chilli Sauce: Del Monte Tomato Chilli Sauce is made from tomato paste and hint of red chillies it has a pungent and tangy taste. Packaged Fruit Corn Del Monte has launched Pineapple Tidbits, Pineapple slices, Peach halves, Prunes and Fruit Cocktails in India. Italian Range Del Monte has launched Olives, Pasta and Extra Virgin Oil in India. These product lines popularly used by Restaurants, Caterers and consumers are also using these products at home. Fruit Drinks Del Monte has launched 5 variants under the Fruit drinks in 240 ml cans and dispensers. Percentage Share of Different Product Lines The graph given below gives the current percentage share of different product lines in India: Chapter 5: Current Marketing Strategy Chapter Highlights: Target Market Positioning Product Strategy Distribution Strategy Pricing Strategy Promotional Strategy CURRENT MARKETING STRATEGY Target Market: The Indian youth segment residing in Indian cities age 16-25 is Del Montes primary target market. Positioning: Del Monte Fruit Drinks current positioning is delivering Refreshment, convenience and nutritional value to the youth. Product Strategy Del Monte Fruit Drinks have 5 flavours: Pineapple Fruit Drink (with real fruit pulp) Four Seasons Fruit Drink (a delightful mix of guava, pineapple and mango) Pineapple-Orange Fruit Drink Green Apple Fruit Drink Orange Fruit Drink Product Benefits: Del Monte fruit drinks are naturally fat and cholesterol free, they are rich in antioxidants, they are a good source of Vitamin C and Vitamin B1 and do not have any artificial preservatives. Packaging: Del Monte Fruit Drink is selling its juices in aluminium cans of 240 ml and so it possible to have a shelf life of 24 months. Del Monte Fruit Drink has setup dispensers which can dispense 20 cups a minute. Distribution Strategy COMPANY WAREHOUSE DISTRIBUTOR GENERAL TRADE RETAILERS/ WHOLESALERS MODERN TRADE RETAILERS END USER HOTELS RESTAURANTS CATERING B2B MARKET B2C MARKET Del Monte products are sold in B2C and B2B markets: B2B market In the Business to Business Market Del Monte fruit drink cans along with other Del Monte products are sold to and used over 2200 institutions in the HORECA: Hotels/Restaurants/ Catering(Airlines) segments. Restaurants like: Coffee Day Xpress, Dominos, Subway and Barista, and low cost airlines like: Jet Lite, Jet Connect and Indigo. Del Monte has over 70 persons they help the distributors to sell to institutions. B2C Market Del Monte operates in B2C market and these products are available in 25 cities including major cities like Delhi/NCR, Mumbai, Bangalore, Chennai, Hyderabad, Pune and Kolkata. The company has Distributors and Retailers (Modern Trade and General Trade) as its Channel partners. Del Monte has also setup vending machines and dispensers in institutions and tourist spots to reach the end users more effectively. Distributors The company appoints distributors who supply Del Montes product lines (Ketchups Sauces, Italian Range, Fruit Drinks Packaged Fruit Corn) to general trade outlets and to some modern trade outlets in the major cities. Each distributor has approximately 200 -600 retailers under him and the average monthly sales for each distributor is between Rs 250000- Rs 1500000. Del Monte offers a margin of 7% to its distributors. General Trade Retailers/Wholesalers Del Monte supplies products to 30,000 retailers in 25 cities. It supplies to major General Trade Retailers or the Kirana Shops (neighbourhood grocery stores)/Wholesalers in these cities. These retailers/wholesalers get their supply from distributors who take orders on a fortnightly/weekly basis. These shops have an average purchase ticket of Rs 30,000 per month. Modern Trade Retailers Del Monte is supplying its supermarkets, convenient stores (In and Out store at IOCL Petrol pumps) and speciality food stores (Eg: Le Marche) and the company is selling to them directly through its sales force and some of the modern trade outlets are also supplied through distributors. These are organisations purchase their products weekly and their average purchase ticket vary between Rs 20,000 to Rs 2000000. Distribution Penetration Pricing Strategy Del Monte Fruit Drinks are available in 240 ml cans for Rs. 25. The Del Monte fruit drink offered through dispensers is available in 200 ml cups for Rs 20. Promotion Strategy Del Monte has relied on in store promotions for its Fruit Drinks i.e. price discounts, buy one get one offers and promotional material such as posters displays to promote Fruit Drinks in retail outlets. Del Monte launched Legend Brigade to popularise the range of Del Monte fruit drinks in pineapple, four seasons, pineapple-orange and the newly-launched green apple and orange flavours. This activation will travel to metros and mini-metros where the winner will receive a custom-made bike worth Rs 200,000. Del Monte has also launched an online biker game is on at its micro site, www.worldfoody.com to promote thrill of biking.

Proportion of Work Demands and Level of Education

School plays an important role in our life. Many of us will spend more than fifteen years at school in order to get the qualifications that are required to work in a specific field. Of course, those years are broken down into several levels, some of them being more liked than others. Two important steps that we go through are high school and college. Even though some people would think they are almost similar, yet there are significant differences between them. The cost of high school education is not the same as the cost of college education. Also, some differences apply from an academic point of view. Typically, the social environment also differs from high school to college, a fact that can be related to the question of freedom versus responsibility. It is true to say that college is more expensive than high school. Of course, it provides a higher level of education, but by having so high fees it does not give a chance to them coming from a family with a low income. Also, at college you have to buy your own books whereas in high school you borrow them from the school for a year. As they do for high schools, the government should pay for the books and then borrow them to students, as they do in high schools. Paying for the education you get is expensive, but many people have to pay even more. Many cities do not have colleges, so students who want to get a higher education have to move away to another city where they will be provided the education they need. This often involves paying for an apartment and for food, and sometimes for the bus , which is not, unlike high school, free. As you can see, college is a lot more expensive than high school. However, the cost is not the only think to consider when comparing high school and college, the relation between teachers and students are also different. At high school, they see their students lower than them., not as equals. To tell the truth, it is very hard for high school students to become friends with them because of the fact that they are seen as simple students who have nothing to learn to their teachers. However, at college, it is easy to have a friendly relation with a teacher because their students as equals. As college provides a higher level of education, the amount of work you have to do at home is a lot greater. At high school, where we get a more general education the time spent home doing homework is a lot smaller. This does not mean that you do not work at high school but it does mean that it is easier in that sense. Moreover, a big advantage of college, from an academic point of view, is that you have more choices. You can choose a lot of subjects related or not to your field of studies whereas at high school you cannot. There are also some differences between the social environment of students at high school and students at college. Since college students have more work to do at home, they have a limited freedom out of school and this makes it harder for them to see their friends during the week. However, at high school they have known their friends for a while whereas at college they often have to make new friends, because many of theirs have moved away to another city. This can be really hard for some people, but for other people this is a good opportunity to meet a lot of new people, which means a lot of new experiences to benefit of. Before concluding, it would be important to mention that often college students have a whole new set of responsibilities to deal with. Since many moves away from home, they have to live in an apartment, pay their bills, buy their own food, make their own meals, clean up their apartment themselves, etc. For most of them, this is something new and they have to learn how to deal with it and this normally takes a while. Compared to them, high school students have almost nothing to care about except for school, because they live at home with their parents, who do most of those things for them. It is obvious from what has been said that college and high school both have their advantages and their inconveniences. Attending the former is more expensive than attending the latter. Then, at college, you are considered to be more like adults whereas at high school you are looked upon as simple students of a lower class. Also, high school students do have fewer homework and more free times, but at school they are not really free in many ways. Finally, attending college engages being a lot responsible, because you have a lot of things to care about. As you can see they differ a lot but have at least two things in common: they are both there to give students a good education and they both represent many years they will never forget.

Essay about We Must Educate the Children of Illegal...

Immigration laws have been a subject of debate throughout American history, especially in states such as California and Texas, where immigrant populations are high. Recently, some citizens have been questioning whether we should continue to educate the children of illegal immigrants. While this issue is steeped in emotional controversy, we must not allow disruptive us against them rhetoric to cloud our thinking. Yes, educating undocumented immigrants costs us, but not educating them would cost us much more. Those who propose barring the children of illegal immigrants from our schools have understandable worries. They worry that their state taxes will rise as undocumented children crowd their school systems. They worry about the crowding†¦show more content†¦So far, attempts to bar undocumented children from public schools have failed. In the 1982 case of Plyler v. Doe, the Supreme Court ruled on the issue. In a 5-4 decision, it overturned a Texas law that allowed schools to deny education to illegal immigrants. Martha McCarthy reports that Texas had justified its law as a means of preserving financial resources, protecting the state from an influx of illegal immigrants, and maintaining high quality education for resident children (128). The Court considered these issues but concluded that in the long run the costs of educating immigrant children would pale in comparison to the costs--both to the children and to society--of not educating them. It isnt hard to figure out what the costs of not educating these children would be. The costs to innocent children are obvious: loss of the opportunity to learn English, to understand American culture and history, to socialize with other children in a structured environment, and to grow up to be successful, responsible adults. The costs to society as a whole are fairly obvious as well. That is why we work so hard to promote literacy and prevent students from dropping out of school. An uneducated populace is danger ous to the fabric of society, contributing to social problems such as vandalism and crime, an underground economy,Show MoreRelated We Must Educate the Children of Illegal Immigrants Essay712 Words   |  3 Pages Immigration laws have been a subject of debate throughout American history, especially in states such as California and Texas, where immigrant populations are high. Recently, some citizens have been questioning whether we should continue to educate the children of illegal immigrants. While this issue is steeped in emotional controversy, we must not allow divisive us against them rhetoric to cloud our thinking. Yes, educating undocumented immigrants costs us, but not educating them would costRead MorePersuasive Speech On Immigration1033 Words   |  5 Pages Persuasive Speech Title: Should states be required to educate the children of illegal immigrants? 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